Natural history films generate more online interest in depicted species than in conservation messages

نویسندگان

چکیده

The greatest crises of our time are environmental. To combat the effects climate change, biodiversity loss and environmental degradation will require actions all members society. However, despite widespread consensus from scientific community that human driving this rapid degradation, it remains unclear whether to what extent public is receiving engaging with conservation messages. Natural history films have been suggested as one possible medium for generating awareness issues en masse but some advocates criticised these shows lacking strong, focused messaging. This study quantifies audience engagement themes species depicted on screen in two BBC natural super productions (Blue Planet II Seven Worlds, One Planet) a stand-alone documentary an explicit focus (Extinction: Facts) by using big data analyses Wikipedia page views during after broadcast each show causal impact analysis. Our results indicate more effective at than transmitting messages, generated conservation-focused documentaries can be comparable entire film series history. With ultimate goal contributing long-term behavioural suggest potential drive mass through better collaboration between filmmakers, conservationists messaging researchers. Finally, underscores how approaches quantify effectiveness messages across different mediums. Read free Plain Language Summary article Journal blog.

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ژورنال

عنوان ژورنال: People and nature

سال: 2022

ISSN: ['2575-8314']

DOI: https://doi.org/10.1002/pan3.10319